27th Jan 10

The first theory mentioned within Chapter 3 of the week's reading is "Systems Theory". It's a self-regulation and control hierarchy system used in Public Relations scholarship and practice.
The principle of this pretty similar to the concept mentioned within James Cameron's Avatar.

Na'vi being the natives of Planet Pandora interact with their environment where it strives for balances such that is remain self-sustain.

The hierarchy system lay out its protocal and the next-command in lie allowing work to be done in a systematic manner.

The self regulating nature of the theory not only allows the corporation to operation in minimum governance (by the top management), it also enable the orgnisation to adapt quickly to the external environment, increasing its survivability in the ever changing global environment.

20th Jan 2010

The PR process was broken down into various segment of: research, analysism goal setting, objective, etc.

The components that left a deeper impression are: "SWOT" and "SMART".

Strength, Weakness, Opportunity and Threat draw the outline when analysis the product, allowing the personnel to stay focus on the field.

Specific, Measurable, Achievable, Reasonable and Time define the Objective of a task/ project ensure it remain challenging yet realistic.

The guides were reflected during the workshop where everyone picked a PR example of any category found on www.lib.uts.edu.au/gta/ and shared it with the rest of the class. It might be a little hard to identify the element, but it comes naturally when one gotten the hang of it.

Cheers =)

13th Jan 2010 - First Entry

First Lesson of CMNS 1290.

As opposed to my initial understanding of PR, which serves as the bridge between the organisation and the general public, the field of PR is categorized into Brand PR and Corporate PR. The formal deals with marketing of a corporate products, while the latter deals with concern of the organisation's public image.

Through the lesson, it was comprehend that PR is much powerful than advertising in the event of creating product awareness. True enough, words of much recommendation is much reliable and possess more persuasive power.

It's definitely more exciting to learn more of the subject in the upcoming workshops.

Cheers =)