One of the more interesting concept mentioned within this chapter is "Greenwashing", a PR act which companies proclaim environmental credential while behaving differently. Esp when environmental concern had become priority of media. Companies will inevitably to market themselves to be socially responsible.
However, in order to do so, they may have to compromise on the profit yield and account to their stakeholders. One may question how much resource should be allocated for this part of the company's effort, and how accurate are the assessment on the effort. Therefore, this resulted in the case study of BP, as per mentioned within the text. The inconsistancy between the what the company preach and its action has resulted in the lost in faith of potential investors and the public. As such, it will be advisable for company to not overpromise and under-deliver. On the contrary, it's better to over-deliver. This will gradually boost the confidence of those that the organisation is dealing with.
The second chapter spoke of crisis management. This is an important job of PR practitioners within the organisation. If the potential crisis or issue is not being adequately address, it might, eventually, evolved into something beyond control. Therefore, it is crucial to take up precaustionary measures.
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Yes, the organisation has the responsibility of keeping and sticking to their mission as this affects their credibility and trust is really important between organisations and the public as it is the basis to building a close and even long relationship! As for crisis management, I do agree with you that organisations should always be prepared for challenges as that it the least they can do.
ReplyDeleteYeah, I agree that it is important to take precautionary measures to prevent a major crisis from happening.
ReplyDeleteIn a crisis case, communication is a key emergency response. Organizations must communicate quickly and consistently by providing accurate information to maintain credibility!