Week 5 - Public Relation Research
This chapter deals with the reserach process undergone by PR practitioners. Research is a vital part of PR campaign so as to successfully reach out to the target audiences in an effective and efficient manner. However, out of the mass of information available, one must carefully select the most appropriate one and not dwell into an information diarrhoea.
The text provide a check list on questions to ask when carrying out a research. When going through the research, these questions will help the "reserachers" to set his direction and gradually arrive at the information.
About Me
- Kenneth
- The reason [D]eath sticks so closely to [L]ife isnt biological necessity - it's [E]nvy. [L]ife is so beautiful that [D]eath has fallen in love with it, a jealous, posseive love that grads what it can...
"one must carefully select the most appropriate one and not dwell into an information diarrhoea."
ReplyDeleteHaha, this sentence just made my day!
Anyhow, a good, concise post regarding the need for research in PR campaigns!